The Journey of a Dirndl | Sissi in New York


Oktoberfest season is just around the corner! While the rest of the fashion people is getting busy with their wardrobe transition from summer to fall, the girls in Bavaria are having a hard time to choose a new Dirndl for the Wiesn, the Oktoberfest beer festival here in Munich.

I couldn’t be happier to be wearing this gorgeous dress by Alpenherz, which is a traditional Dirndl manufactory with its studio in Kempten, Southern Bavaria. Verena Krist and Sandra Abt are pouring their hearts into the beautiful details of couture dirndls and also traditional dirndls. When I saw Sissi on the website for the first time, it was love at first sight. I knew I had to have Sissi in gold!
My next New York flight was coming up and guess what I packed in my big suitcase? :D
I’ve teamed up with David again and we spent a gorgeous Saturday afternoon in Meatpacking. Saturdays seem so much more vibrant and full of energy than weekdays, that we could do a lot of fun shots, which were different from the last one in NY.
A dirndl is a traditional dress worn in southern Germany, Austria and South Tyrol, based on the historical costume of Alpine peasants and consists of a bodice, blouse, full skirt and apron. I admire the work of Alpenherz Designer Verena and Sandra, as they keep the tradition and add their couture details on each and every Dirndl they design. Needless to say, that I got so many compliments on this dress while shooting in NY.
The dress fits like a glove and I really love every detail. The color, the fit, the blouse(which you can also get from the website), the full skirt, the length and the list goes on. This dress embraces the body of a woman in a beautiful harmonious way, that I wouldn’t take it off after the shoot. It felt like my second skin and big thanks goes out to Alpenherz for this wonderful Dirndl!


Dirndl Sissi by Alpenherz
Shoes by Christian Louboutin Pigalle 100

All photos by David Zimand

Very special thanks to Flower Girl NYC for the flowers!


  1. Wunderschöne Bilder, Ji !! Das Dirndl sieht echt super an dir aus und die Louboutins sind ein einziger Traum.. Ich lieb dein Blog und dein Instagram, mach weiter so !

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